Behind The Brand

Welcome to Wind & Soul, I’m so glad you’re here!

I’m Jamie Lee, the creative behind Wind & Soul, a coastal and bohemian jewellery brand that I launched in the later months of 2021. During my post-partum journey, I felt ready to create something that was based off of a strong part of me.

The ocean.

My love for the ocean has been with me my whole life, but it flourished when I moved to a small coastal town in Western Australia, Albany. I spent years beach hopping and fell in love with the coastal lifestyle I was lucky enough to live for over 3 years. If you’ve been to the south-west coast, you know it’s something special.

When you fall in love with the ocean, it becomes part of who you are. It influences your style, your interests, and your perspective on life.

Fast forward to June 2021, when I decided to create a coastal jewellery brand. I wanted to design pieces that people could wear to feel connected to the ocean.

After having my first child, I found it harder to visit the ocean, and that distance was unsettling. Coastal jewellery helped mend that gap for me; it made me feel like the ocean was a little closer, even when I couldn’t get to it. It reminded me of the love, peace, and nature that grounded me during that time.

I want to share that connection with you, helping you feel linked to the ocean even when you can’t be there. I also want to challenge the notion that beach jewellery needs to fit a certain stereotype. The ocean is a lifestyle that many Australians embrace—you don’t have to be a surfer or live at the beach every day to wear coastal jewellery. You’re allowed to be exactly who you are and wear what resonates with you.

It’s important to feel comfortable in any jewellery you choose. You don’t need to fit into any specific mold to “pull it off.” Embrace your individuality, and let your jewellery reflect your unique connection to the ocean and your personal style.

Thank you for joining me on this journey, I am so stoked that you're here!

With love,
Jamie Lee. x